A Taste of the East

An innovative bespoke designed pack promoting a new Japanese Katsu Curry flavour of Rice Fusion Pringles, featuring product packs to sample and an original recipe using Pringles as a breadcrumb coating for a Katsu Curry dish.

We developed the idea of using actual chopsticks to form the top section of the box carry handle and used these with a one‑part ‘clamshell’ style box, which featured the press release on the inner box lid, all produced from fully recycled materials and fully recyclable too.