'The Following' Press Pack and Teaser Mailer
"Just to say the packs look amazing - they’ve been sent off to the press now and we’re sure they’ll love them." Sky 1 HD and Sky Atlantic HD Publicist
Creative, sourcing and print management for a range of blood spattered materials to promote the launch of 'The Following' – the story of an Edgar Allan Poe obsessed serial killer’s plot to unite all the killers at large in the US. The kit included a blood red liquid filled mouse mat and notebook cover as well as mock up FBI case files, a bespoke booklet featuring ‘The Raven’ – one of Poe’s best known works – to house the first episode DVD and a The Following themed newspaper front cover featuring a personalised to each recipient headline. The distribution of the main pack was preceded by a Poe tales and poems book teaser mailer, featuring a special The Following themed dust jacket and a blood spattered prison library sticker.